- #Percentage of people using mac for business pro#
- #Percentage of people using mac for business software#
- #Percentage of people using mac for business professional#
#Percentage of people using mac for business software#
There’s scientists, engineers, architects, software programmers - increasingly growing, particularly our App development in the app store. “There’s music creators, there’s video editors, there’s graphic designers - a really great segment with the Mac.
And we care about all of these categories, and there’s a variety of different products those customers want,” says Schiller.
#Percentage of people using mac for business pro#
Pro is such a broad term, and it covers many many categories of customers. “First of all, when we talk about pro customers, it’s important to be clear that there isn’t one prototypical pro customer. He says that MacOS is very well received and that pro users tell them they love the workflow and the apps.īut this is more about hardware than it is software. So that’s why we’re here.”Īpple has been talking to its pro users, Schiller says, reaching out, meeting them and trying to understand how they use Apple products and what their actual workflows look like. They invest so much in the Mac, we want to support them, and we care deeply about them. We want to be as transparent as we can, for our pro users, and help them as they make their buying decisions. We’ll talk about what’s going on and frankly be a little more transparent with some of the things we’re doing, some of the places we’re going, because our pro users desire that and we care deeply about them and we’re dedicated to communicating well with them and helping them understand what we’re doing and what we’re up to. While those moments are really fun, we thought it deserved a moment to talk about the Mac, and particularly, the Mac for our Pro users. “There’s no black cloth that’s gonna come off something right now,” says Schiller. As he notes, this is in-between new product announcements. Schiller notes that this is an unusual kind of briefing for Apple, and everyone agrees. MacBook Pro sales have been strong, with 20 percent growth in fiscal Q1 y/y. Apple now ships computers at a ratio of 80 percent notebooks to 20 percent desktop computers, a stat they haven’t updated the public on in some time. As a business, it’s also nearing a $25 billion run rate and is close to being a Fortune 100 company on its own. The Mac user base is nearing 100 million users. Schiller shares some numbers he says are meaningful to Apple. Hell, I’ll even bold these so if you’re a writer on deadline and you’re combing this piece for relevant stats to break out, you can. To do this, he offers some context and some numbers, some of which are new. To start with, though, Schiller wants to make sure we know how well Mac is doing as a component of Apple’s business. That’s the picture you’d get from the think pieces, anyway. The narrative is that Apple has not put the resources needed into making the Mac work for pros, has neglected updates and could even be working toward a future where there are no Macs, just iOS devices.
#Percentage of people using mac for business professional#
The context, of course, is that Apple’s dedication to the Mac has taken a bit of a philosophical beating lately among its core professional customers. We’re here, after all, to talk about the Mac lineup. To start off the conversation, Schiller begins with a discussion of the Mac’s growth. This is a place for doing, not talking, but seated there are the three people at Apple most responsible for the Mac’s hardware, software and marketing. Many of the machines have black drapes pulled over the windows, hiding the components being crafted inside. The low-slung conference table in the center of the second room we enter seems out of place. All flanking the 20th Anniversary Mac famously sketched out by Jony Ive before he was head of all things design at Apple. From the solid chunk of aluminum mocking up the slim 12” MacBook to a yellowing plastic rough of a Performa. The lobby features a display of Macs from many eras of Apple. It’s where Apple crafts prototypes of Mac desktops and laptops to test theories about their design and usability. This is Apple’s PRL - Product Realization Lab - for the Mac. People are moving into the splashy new spaceship-like headquarters just miles away as we’re ushered in. The low-slung structure sits in one of the many business parks now owned by Apple in the center of Cupertino. Over an hour and a half or so they dissect what went sideways with the Mac Pro, how Apple is addressing pro customers across its product line and yes, dish on future products. How it got to this point with the Mac Pro is worth exploring, and in an uncharacteristically (at least on the record) open and frank manner, Schiller, Senior Vice President of Software Engineering Craig Federighi and Vice President of Hardware Engineering John Ternus do just that. And later this year we’ll see improved iMacs that Apple feels will appeal to a segment of Pro users, as well. Today, we’ll see a performance bump on the old design of Mac Pro, which will remain on sale for now.
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